While you would otherwise need departments or nominated employees to share information about confirmed orders, appointment reminders, and shipment confirmations, SMS can handle all of this for you.Īutoresponders can lighten the load on your customer service teams. Not limited solely to marketing messages, SMS also enables your business to interact with customers outside of business hours. SMS allows for quick check-ins, confirmations, and reminders. While text messaging may not be a direct means to build ongoing personal relationships with prospective and current customers, it’s effective in staying front of mind. It’s important to let these trends serve as a guide for modern marketing strategies. These numbers are only expected to grow with each generation. One survey revealed that 75% of millennials report texts are helpful for appointment reminders, payment reminders, package tracking, promotions, and surveys. People are using their phones to communicate, complete purchases, and seek customer support. Marketing evolves with the times – where companies once took out pages in the newspaper or relied on fliers in their mailbox, those methods that were once effective are now a thing of the past. Related: How to Use Enterprise SMS Software Text Is a Preferred Communication MethodĪs we see a shift in the way people interact, it’s important for businesses to meet customers on their terms. Since customers are regularly checking their phones, sending and receiving messages, SMS is an effective way to reach them without interrupting their normal daily activities. With numbers like that, it’s hard to ignore text messaging as a communication tool. SMS open rates are a staggering 98% compared with just 20% for email. Text messages are a more direct, reliable method for delivering your message. Emails end up buried in inboxes amongst all of the other communications or, worse yet, are sent to spam folders. Read Rates are HighĬalls from unknown numbers are often sent to voicemail. With statistics like this, it’s clear that a mass text messaging service for business is a valuable tool. And maybe you relate to the 90% of customers who prefer SMS to phone calls. Character limits take some getting used to, but they will prompt you to be clear in your messaging.Ībout 95% of texts are read and responded to within three minutes, and 48% of consumers would prefer to communicate with a business. If much of your business takes place via phone or email, text can feel a bit more restrictive at first. Text messaging is a supplement to your existing marketing and communication tools. They should be actionable and attention-grabbing – after all, you’re incorporating them into your marketing strategy. Texts should be short, to the point, and timely. That means even if this concept is new to you from a business communication perspective, the basics are just the same. The benefit to those looking to adopt a platform for mass text messaging services for business is that virtually everyone has sent and received a text. With SMS marketing surging as an effective marketing tool, it’s important to shift mindset a bit. After all, many of us are used to using text for shopping lists and sharing photos from our lives. The idea of sending SMS may feel strange at first. The Importance of Mass Text Messaging Services for Business How do you find the right one for you? We’ve compiled a list of features that separate the best mass text messaging services for businesses to help you get started. Business texts are sent through an SMS platform. A texting platform allows you to easily craft and deliver messages to subscribers and ensure your messages are received. SMS marketing is key to a comprehensive digital marketing strategy. With the ability to make payments, scan tickets, order a ride or a meal, and more, our phones have become more valuable than our wallets themselves. For business and pleasure, the phone is a portal to a captive audience. That’s 96 times a day that they pick up their device to check in. A survey showed that Americans check their phones every 10 minutes on average. Phones have become ubiquitous in modern life.
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